A STANDARD FOR MEASURING RADIO PERFORMANCE
AND ADVERTISING ATTRIBUTION
In a digital world where measurement is everything, we have the solution for tracking radio advertising performance.
Dial Report captures and delivers hundreds of data points in near real-time, including exposure to radio messaging, audience demographics and consumer behaviors.
Our unparalleled metrics allow brands and agencies to show store lift, prove radio ROI and plan with confidence. Broadcasters get easy and immediate access to information about listeners, engagement, listening trends, hot zips and more.
HOW IT WORKS
Radio Station play out systems are directly connected to TagStation, our cloud-based data system, for delivery of accurate content including commercials
Google ID/Apple ID is registered when NextRadio app opens for the first time. The following is captured continuously and written to the database: Device info, listening behavior, location data
First party data is matched against third party data by device or based on home location