A STANDARD FOR MEASURING RADIO PERFORMANCE
AND ADVERTISING ATTRIBUTION

In a digital world where measurement is everything, we have the solution for tracking radio advertising performance.

Dial Report captures and delivers hundreds of data points in near real-time, including exposure to radio messaging, audience demographics and consumer behaviors.

Our unparalleled metrics allow brands and agencies to show store lift, prove radio ROI and plan with confidence. Broadcasters get easy and immediate access to information about listeners, engagement, listening trends, hot zips and more.

HOW IT WORKS

Step 1

TagStation connects directly to Broadcast Systems

Radio Station play out systems are directly connected to TagStation, our cloud-based data system, for delivery of accurate content including commercials

Step 2

Device/Registration

Google ID/Apple ID is registered when NextRadio app opens for the first time. The following is captured continuously and written to the database: Device info, listening behavior, location data

Step 3

3rd Party Data Matching

First party data is matched against third party data by device or based on home location

DIAL REPORT

Dial Report
Data from all of these sources is combined for unparalleled metrics and insights that allow you to deliver on your KPIs

Dial Report Measures of Radio

In-Store Visits

Reach

Audience Behaviors

Demographic Profile

Creatives

Markets

Formats

Dayparts

Days

BY THE NUMBERS

23

Minutes per Listening Session

290000

Monthly Listeners (US)

4000

FM Stations Connected

98

Fully Interactive Top 25 Market Stations

Days
Days
Creatives
Creatives
Dayparts
Dayparts
Demographic Profile
Demographic Profile
In-Store Visits
In-Store Visits
Formats
Formats
Audience Behaviors
Audience Behaviors
Compliance
Compliance
Markets
Markets
Reach
Reach