The TagStation Team May 15, 2017 Case Study, Dial Report Library 0

Aloft Case Study

The Goal:

Capture data through the activation of companion ads, which measure broadcast radio’s ability to deliver engagement of targeted listeners.

Results:

  • 23.8% Impression Conversion
  • 2.1% Click Conversion
  • 0.06% Digital Norm
  • 0.02% Mobile Norm

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