The TagStation Team May 15, 2017 Case Study, Dial Report Library 0

Allstate on NextRadio Case Study

Background:

Conducted the first national scale beta test by combining the FM radio spot synchronously with an image, headline, text and primary digital CTA in NextRadio.

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Results

2.28% NextRadio response rate for all three campaigns, response rate is well above other digital marketing opportunities:

Allstate Case Study Results

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