- 60% of the NextRadio audience heard and/or saw an AIS ad that aired on a participating station
- Hip-Hop listeners engaged with the ad nearly 2x as often as Rock listeners
- Engagement was also high among Top 40 listeners
- Radio listeners responded – 0.9% clicked within the app to call AIS or visit their website – nearly 15x mobile norms!
What is NextRadio®?
The NextRadio app lets you experience FM radio on your smartphone in a brand new way. Get in a real-time view of what’s playing on-air and interactive with your favorite local radio stations while using less battery and data than streaming radio apps. Real FM radio is now in your smartphone so you can listen wherever you go.